"You miss one hundred percent of the shots you don’t take" - Wayne Gretzky

If you don’t take a shot, you are guaranteed to miss. If you take a shot, and miss, at least you know you tried. We’re talking about action. Action is what makes us who we are. Action is how we learn what works and what doesn’t. 

After a few short weeks of working with Bruce Gordon at Bruce Gordon Cycles the decision has been made mutually to not continue the venture of joining our two businesses. It is unfortunate, but we are glad to have come to this agreement sooner rather than later and we appreciate the learning experience. What does this mean for Swallow Bicycle Works? We see this as a defining moment in our relationship with bicycles and are looking forward to new adventures! We wish the very best for Bruce Gordon and Bruce Gordon Cycles. Thank you all for your support!